Goodpenny is a creative studio made up of equal parts editorial, visual effects, and musical talent. Goodpenny works across all forms of media with brands, agencies, production companies and film studios to create engaging commercials, films, online and branded content. Founded and headquartered in New York City, Goodpenny brings together award winning and talented artists, composers and editors to collaborate and contribute on each stage of a project. From idea through post-production, Goodpenny is a progressive, multifaceted creative powerhouse. Click here for tech specs, capabilities, and studio info.
Capturing the creative vision of the world’s leading brands and directors, Goodpenny’s team of editors brings years of experience to each project. They’ve worked in comedy, high fashion, TV commercials, music videos, art installations, feature films, theater, documentaries, and live multimedia events, and they demonstrate their talent and dedication with some of the most vibrant and diverse projects in the industry today.
The Goodpenny visual effects and design team excels at bringing a client’s vision to life. Our exceptional talent, combined with our state-of-the-art technologies, facilitates a seamless post-production process, enabling even greater creative expression while producing efficiencies for a timely and cost-effective workflow. We cover the gamut of VFX work, from beauty and fashion to drama and action, from color correction, high-end compositing and retouching to type design, CGI, and on-set supervision.
Composing original music and bringing decades of success to the Goodpenny story, Goodpenny’s Grammy and Emmy-nominated team of composers, musicians, and engineers brings the creativity, skills, and insight needed to compose music for each and every project. Supported by our on-site live room and 5.1 mixing studio, the Goodpenny music team tackles a broad range of projects, from feature film scoring to songwriting & record production to TV commercials.
Goodpenny is renowned in the production and advertising industries for being a creative boutique able to provide start-to-finish solutions for projects of all scopes. From web-focused episodic content to commercials and multimedia theatre pieces seen on Broadway, Goodpenny sees it all. To date, the three primary resources Goodpenny has offered to partners are production, post-production (editing/color correction/visual effects), and music services. Either à la carte or combined, bringing these aspects of the creative process together in one place gives clients and partners the confidence that their projects will be handled with the level of efficiency, creative excellence and dedication they expect throughout their projects’ life cycles.
Australian born, Bruce has a passion for imagery, storytelling, and music. He has edited a broad range of content, including music videos, TV shows, promos, documentaries, and TV commercials. Noteworthy projects include the MTV “Buzz” TV series, video albums for Duran Duran and Enigma, the AIDS awareness documentaries “Red Hot & Dance” and “Red Hot & Cool,” more recently the Grammy nominated long form for Bruce Springsteen “Devils & Dust”, also concerts for U2 and David Bowie, amongst others.
Music video credits include Iggy Pop, Pearl Jam “Jeremy,” (MTV Best Video), Santana, INXS (Best Video), Bob Dylan, Lush, Jesus and Mary Chain, Love and Rockets, Madonna, and Los Lobos “Kiko,” (Best Breakthrough Video). Videos he recently crafted are The Girls’ “Lust for Life” director’s cut and the Oscar-winning track “Weary Kind” for the film “Crazy Heart.”
Commercial projects include spots for Guinness (Clio), Clinique (Clio), Elizabeth Arden, the NBA (One Show Pencil), Foster’s Beer (One Show Pencil), AT&T, Miller Breweries, Verizon, Astra Zeneca, Kohls, Colgate, Avon, and Tiffany & Co.
Bruce has worked with, been inspired by, and influenced by the likes of Russell Mulchay, Mark Pellington, Howard Greenhalgh, Steve Hiett, Arthur Elgort, Morten Sandtroen, Tim Pope, Matthew Ralston, Ellen von Unwerth, Marcus Raboy, Peter Lindberg, Danny Clinch, and Russell James.
Drawing upon the often intangibles of film language, sound, and imagery, Bruce strives to create engaging content exposing a narrative, mood, or humor that provokes the viewer’s sensibilities and resonates with the brand or filmaker’s intent.
Ashley is also a co-founder and partner of Goodpenny, along with Andrew Hollander.
Andrew Hollander, named one of The Hollywood Reporter’s “Composers On The Verge Of The A-List,” is a uniquely gifted film composer, songwriter, and producer. Hollander has composed scores and written songs for many acclaimed feature films, including this summer’s Sundance audience award-winning and box office record-breaking Mike Birbiglia film, “Sleepwalk With Me.” He has also scored the dark comedy “Serious Moonlight,” directed by Cheryl Hines and starring Meg Ryan and Timothy Hutton, and “Waitress” (Fox Searchlight), written/directed by the late Adrienne Shelly and starring Keri Russell, Jeremy Sisto, Cheryl Hines, and Andy Griffith. For “Waitress,” a smash hit out of the 2007 Sundance Film Festival, Hollander composed the score and co-wrote with Shelly “Baby Don’t You Cry (The Pie Song).” The lullaby, sung by Keri Russell’s character in the film, also appears over the end title credits with a track produced by Hollander and performed by Quincy Coleman. After hearing his music in “Waitress,” award-winning director Amy Schatz tapped Hollander to score the Emmy and Peabody Award-winning HBO series, “A Child’s Garden Of Poetry,” as well as “Don’t Divorce Me,” an HBO original documentary executive produced by Rosie O’Donnell.
As a songwriter and producer, Hollander has worked with many illustrious artists, from the iconic Yusef Lateef to New York Dolls frontman David Johansen and indie darlings White Rabbits. Hollander’s diversity as a musician is reflected in his eclectic choice of collaborators, including The Chevin (recently featured on The Late Show With David Letterman), Brooklyn-based singer/songwriter C. Gibbs, whom Rolling Stone called “a country brother of Tom Waits,” and Dana Parish with her debut album, “Uncrushed,” which Hollander co-wrote and produced, including the hit single “Not My Problem,” which debuted in the top 20 on the Billboard charts. Most recently, Hollander co-penned the #1 single in China, “Someday I’ll Fly” by G.E.M., and has been in the studio writing with Babyface, Shelly Peiken, and Chely Wright.
Hollander has been featured in Variety’s Music For Screens issue alongside Hans Zimmer and Michael Giacchino, sat on the prestigious Sundance BMI Composers Panel with George S. Clinton, Edward Shearmur, and Don Davis, and appeared as a featured panelist at the Hollywood Reporter/Billboard Film & TV Music Conference, where other speakers included Sean Penn, Eddie Vedder, Judd Apatow, and Marco Beltrami.
Hollander is co-founder and CEO of Goodpenny, a NYC-based creative boutique where talents of all disciplines collaborate across all forms of technology and media.
He serves on the Advisory Board of the Adrienne Shelly Foundation for Female Filmmakers and currently splits his time between NY and LA.
A native New Yorker, Carmen has honed a career in visual effects and post-production working as a Flame Artist for companies such as Quiet Man and Manic. Her work spans a wide range of high-end clients, including L’Oreal, Maybelline, Jaguar, Proctor & Gamble, Elizabeth Arden, and Almay.
One of the premier artists in the city, her strengths include a keen eye for composition, detail, and color, and she is expert at compositing and retouching, excelling at any VFX challenge. These talents, combined with her dedication and enthusiasm for meeting the client’s goals, even in the tightest of deadlines, make her an invaluable member of the Goodpenny creative team.
She has a lovely smile and wicked sense of humor. Every chance she gets, Carmen is out surfing and rollerblading, and she can be found hitting the high notes in karaoke with her fellow Goodpenny girls. Carmen came to Goodpenny to further expand their Flame and VFX divisions.
Born and raised in the Middle East, surrounded by dozens of cultures and people from all parts of the world, Rasha has always been a people person who loves to travel anywhere and eat everything. She moved to NYC in 1997 and picked up a variety of jobs and experiences. She’s been an assistant kindergarten teacher, a butcher’s assistant and sandwich maker, a jeweler’s apprentice, and a door-to-door vacation sales woman, all before landing in the field of commericals.
Since then, she has post-produced at some of the best Edit and VFX companies in NYC, garnering an extensive amount of experience on spots for Nike, Calvin Klein, Adidas, Discovery Channel, Nokia, Fanta, Herbal Essences, Revlon, Verizon, Disney, McDonalds and Capitol One, to name a few.
Known for her big smile and her hot sauces, Rasha has always found producing as natural and thrilling as getting on stage (her 2nd passion) and relishes the similarities. Collaborating as part of a team, enabling others to shine, easing out the bumps along the way, and delivering a great final product, being EP at Goodpenny has her ebullient.
Bob started his career as an editor during the seminal days of MTV. He credits his 14 years of classical piano training and a fascination for his father’s home darkroom with creating the foundation for a lifelong love affair with music, film, and photography.
At Propaganda Films, he honed his craft working with directors such as David Fincher, Dominic Sena, Mark Romanek, Herb Ritts, Matthew Rolston, Alex Proyas, and David Lynch. Credits include projects for Michael Jackson, Madonna, Sting, Fleetwood Mac, Stevie Wonder, David Bowie, Janet Jackson, Tom Petty, Prince, En Vogue, Aretha Franklin, James Brown, and Steve Miller, amongst many others.
Bob contributed to the Oscar-winning documentary “Genocide.” He also spent a season as Supervising Editor and Associate Producer for David Lynch and Mark Frost’s documentary series, “American Chronicles,” receiving an Emmy nomination for the pilot.
When he moved into advertising, Bob found a new creative niche and became an integral partner for directors Bob Gordon, Tony Kaye, Eric Saarinen, Zack Snyder, David Kellogg, and more. He has cut spots for a host of clients: Nike, Visa, Coke, Jeep, Ford, Cadillac, Mitsubishi, Siemens, Outback Steakhouse, Sprite, and countless others. He has twice won a Gold Clio for editing and has been honored by the AICP.
Bob’s approach to editing is guided as much by the narrative and music as by the images themselves. Clarity of the message as well as the flow of image and sound are the driving principles behind his work.
David is a Grammy and Emmy-nominated producer, composer, songwriter, and musician who has worked in film, advertising, broadcast television, and the record industry.
Some of David’s recent film scores include: “Smash His Camera,” a 2010 Sundance Selection, “Tim Richmond To The Limit,” part of ESPN’s 30 for 30 series, “Dale” (Paramount/ CMT), and one of the best-selling sports DVDs of all time, “Montana Meth” (HBO).
David’s songs have been recorded by numerous artists, including Whitney Houston, Dolly Parton, Dusty Springfield, The Four Tops, Cher, and Julio Iglesias Jr. David has also worked as an arranger, producer, and guitarist with many music icons, including Rod Stewart, Bette Midler, Whitney Houston, Elton John, Peter Criss, Jimmy Cliff, Gladys Knight, Johnny Cash, Harry Nilsson, The Temptations, Aretha Franklin, Dr. John, and more.
David’s recent television work includes the theme music for “Poker After Dark” and “Heads Up Poker” (NBC). He has also written the themes for “Pokémon,” and his catalog includes music for NFL Football, Nascar, The Martha Stewart Show, and Bringing Home Baby. He created the themes for numerous shows, including The Chris Matthews Show, the acclaimed PBS programs “Egg the Arts Show,” “Flashpoints,” and “Animorphs.” His promo work includes clients NBC Nightly News, Showtime, and the Discovery Channel.
David has also scored over a thousand commercials for virtually every major national advertiser and has won multiple Clios for his work.
David serves on the Advisory Board for the Songs of Love charity and the New York Steering Committee of the Society of Composers and Lyricists, and he has given Master Classes at the Berklee School of Music and the Newhouse School.
With over 10 years of design and creation direction in motion graphics and experience design, Lisa Kwon has played an integral role in such companies as Madhouse NYC, Creative Bubble, and Show+Tell.
Lisa has led agency, broadcast, and direct-to-client projects from conception though final execution, incorporating an original and collaborative flair for motion graphics, 3D, architecture, and emerging technologies. In addition to numerous agencies, her clients have included M&Ms, Siemens, Acela, DreamWorks, HBO, TVLand, Food Network, and Comedy Central.
In addition, Lisa has directed/animated spots for MTV and Peter Gabriel, created film titles, and shot music videos for Sonya Kitchell and Dean and Britta. When not working, she’s either exploring the far reaches of the world or thinking about how to get there.
Adam’s first major entry into the business came in 1988 with the opportunity to work at Broadcast Arts, a New York-based commercial/SFX production house. Broadcast Arts was renowned for producing a variety of high-profile commercials, such as “Bud Light – Super Bowls,” and a variety of music videos, from “Alan Parsons Project – Don’t Answer Me” to the opening credits of Madonna’s “Who’s That Girl.” Broadcast Arts was also responsible for the first season of the television series “Pee-Wee’s Playhouse.”
Between 1994 and 1995, Adam was a media teacher for four semesters at the state-run institute Neon, Inc. (a non-profit organization). As a teacher, he taught his students to study and understand media in all its forms and guided them in producing independent projects by training them in all the aspects of film and video production, including editing.
During this time, he also served as the associate producer on “Palante! Siempre, Palante!,” a 60-minute documentary focused on the history of the social activists’ group the Puerto Rican Young Lords.
In 1996, Adam became the assistant to the CFO at Curious Pictures. During his time there, he oversaw aspects of both the financial and production divisions of the entertainment/production company (including Curious Toys) while it produced television commercials and original programming. He has worked on a number of diverse projects, such as “Sheep in the Big City,” the animated Christmas special “Little Spirit,” “A Little Curious” for HBO, “Kids Next Door” for Cartoon Network, and “Little Einstein” for the Disney Channel, to name a few.
Preceding his association with Goodpenny, Adam was part of the team which developed Lajit software, a web-based production accounting software for the entertainment industry.
Sylvette Artinian believes in storytelling with a specialty in visual and dialogue-driven spots in a number of areas, including fashion, children, cars, health, and financial institutions. As a Creative Editor for commercials, documentaries, and film, she has extensive experience working on major national and international campaigns for clients such as Oriflame, Wella, Head and Shoulders, Johnson and Johnson, Mercedes, Acura, Mazda, Hyundai, Buick, GM, Ralph Lauren, Kleenex, Humana, Charles Schwab, Macy’s, United Health, St Paul, H&R Block, Olay, Zest, Lenscrafters, Blue Cross, Dunkin Donuts, Ebel, Chex Cereal, 9 West, Coke, Pantene, Pinnacle, Yoplait, Dannon, Liz Sport, Tide, Marie Calendars, Eli Lilly, AAA Travel, Levi’s, Mattel, and more. She is also fluent in French and some Spanish.
Whether recording a Hollywood film score with a 90-piece orchestra for a Martin Scorsese film, tracking vocals with Beyonce, engineering the Spider-Man cast album for Bono & The Edge, or mixing Fashion Rocks in 5.1 to a TV audience of millions, Lawrence Manchester’s experience, versatility, and sheer professionalism as a producer, mixer, and engineer have made him one of the most in-demand talents in NYC.
To date, this 2010 Grammy nominee has engineered the scores for three Academy Award-winning films: “The Departed,” “Frida,” and “The Red Violin.” He’s collaborated with some of today’s most accomplished composers (Danny Elfman, Carter Burwell, Marc Shaiman, Elliot Goldenthal, and Howard Shore) and finest directors (Ang Lee, Julie Taymor, and The Coen Brothers). Gold and Platinum records he’s worked on include John Fogerty’s “The Long Road Home” and the soundtrack to the movie musical “Across The Universe.”
Lawrence is also the music mixer for NBC’s Emmy-nominated “Late Night With Jimmy Fallon,” where he’s mixed live performances by The Roots, Bruce Springsteen, Paul McCartney, Green Day, Mumford and Sons, Vampire Weekend, Keith Urban, Public Enemy, Dave Matthews Band, The Dead Weather, My Morning Jacket, and The Muppets.
In the studio, Lawrence has engineered records for Grammy-winning producers Phil Ramone, Steve Lillywhite, T-Bone Burnett, and Jack Douglas. In addition, he has recorded some of the biggest and most varied artists of our time, including Diana Krall, Justin Timberlake, Sondre Lerche, Art Garfunkel, Regina Spektor, Nellie McKay, Ron Carter, Patti LuPone, and The Chevin. As a producer, Lawrence has worked with Michael Moore, Kelli O’Hara, Sutton Foster, and The David Brass Band.
Originally from Maine, Lawrence’s work has taken him around the world from Los Angeles to Kiev, Paris to Bangkok, Amsterdam to Quito, Melbourne to London, and Sao Paulo to Prague, while New York City is always his home.
Born in St Petersburg, Russia, Leese landed in the Bronx at the age of eight. She studied international business at the University of Vermont before returning to New York City, where she cut her chops assisting on spots for a diverse portfolio of clients at top post-production houses. Since then, she’s picked up editor credits on short films and documentary features. Most recently, her editing journey has taken her to Goodpenny, where she has assisted on a variety of projects as well as taking on the role as lead editor whenever possible. When not working in an editor cave, Leese is always on the hunt for a great vintage find and a good joke.
Jess has been writing music since age 13 and is also a classically trained pianist, cellist, guitarist, and dancer. She has spent summers studying music at the Boston University Tanglewood Institute, Northwestern University, Berklee College of Music, and the North Carolina School of the Arts, before getting a BA at Princeton University with a concentration in English literature. Jess manages the complex and exciting world of digital marketing for Goodpenny while maintaining a career as a performing singer-songwriter in the New York City area.
With a BFA in Fine Arts, Matt has a love for all things creative. His Senior Claymation Film taught him the power of editing, and he immediately fell in love with filmmaking. He has been assisting in NYC for over six years and has been cutting more and more of his own projects every day. Collaborating with other creative minds is his favorite thing to do. Whether it be a mural, a photograph, or a Superbowl spot, Matt gives his all for the good of the project.
Create now. Sleep later.
Lee is an audio engineer who has worked in film, commercials, and music. With a Master’s degree from New York University in Music Technology, he has taken on roles in producing, engineering, and post-production. Recently, Lee was the chief sound editor and re-recording mixer for the film “This is Where We Live.” He enjoys things with sound and particularly enjoys collaborating with other people to create nice things with those sounds.
Born and bred in New York, Lori is a graduate of Syracuse University and the New School for Social Research. Her passion for film and music led her to become immersed in film production, working with several of the top commercial production companies in the industry. Lori has produced hundreds of TV commercials, from Visa and Verizon to Revlon and Pizza Hut. She worked for many years as executive producer and director of marketing and sales for Santiago, where she went on to cultivate the careers of Santiago Suarez and Matthew Rolston. Additionally, Lori worked with The Lodge Music and Sound Design to help launch and promote their flagship office in New York and open offices with them in Dallas, Chicago, and LA. Lori is thrilled to be on board at Goodpenny with their outstanding roster of talent, and her extensive experience and contacts enable her to skillfully assist the company as they navigate through the labyrinth of the advertising and marketing worlds, creating the most compelling content possible.
In October 2012, Goodpenny launched its first content series, “Goodpenny Live.” Goodpenny is honored to be collaborating in this exciting project with legendary producer Phil Ramone, who has 14 Grammy Awards and an incredible list of artists he’s worked with to his name. Ramone has been involved in the careers of Paul McCartney, Bono, Ray Charles, Bob Dylan, Aretha Franklin, Simon and Garfunkel, and Madonna, to name a few.
“Goodpenny Live” features candid conversations with some of the greatest talents and most curious and inventive minds in the music, film, media, and technology industries. These conversations are recorded in front of a live audience at Goodpenny’s studios and then shared through our online presence and partner sites. To date, we’ve filmed 4 webisodes and featured artists and thinkers such as:
We love working on and sharing pieces that make us feel a sense of wonder. So proud to be a part of this beautiful spot for Simmons BeautyRest from Arnoldnyc. Congratulations to the entire team:
Agency: Arnoldnyc
Copywriter: Aaron Griffiths
Art Director: Sergio Flores
Director: Patrick Daughters
Producer: Adam Perloff
Music and Sound Design by Goodpenny
Simmons BeautyRest
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Bruce Ashley behind the camera again, shooting the new SmartSet spot for Badger&Winters. With his fashion sense, we think he should be in front of the camera, but we’ll settle for these beautiful models while we await his big debut.
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Excited for the entire “A Girl and a Gun” family, including GP composer Andrew Hollander – Stephen Colbert tweeted about the film yesterday! It’s playing at the Montclair Film Festival this Saturday at 3:15, so stop by and check it out for yourself.
http://www.agirlandagunfilm.com/
Check out this mini-documentary that GP’s Andrew Hollander recently scored, about Japanese artist ON Megumi Akiyoshi. Lots of color to brighten up your rainy Monday.
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Very very sad to see that our friend and collaborator Phil Ramone passed away this weekend. Deepest sympathies and heartfelt condolences to his family. He was a lovely and gifted man, and he touched the hearts of many. He will truly be missed.
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Yesterday, our good friend C. Gibbs released his brand new album, “Sleep the Machines.” GP’s Andrew Hollander produced the album, and Jami Ross cut this amazing video for a fan-favorite off of the album, “Hotel St. Marie.” We’re proud of everyone involved with the record and hope you’ll check it out!
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Goodpenny
152 West 25th Street, 11th Floor
New York, NY 10001
Copyright ©2012 Goodpenny: Made in New York
